by Flax Associates | Nov 3, 2020 | Blog
In a recent interview conducted by Lucas McCann and Erin Keating for their 6 Degrees of Association program, Erin prepared a brief blog post outlining the key points. Please find her comments below. Last week on our program, 6 Degrees of Association, we had the... 
by Lewis Flax | Aug 31, 2020 | Blog, Sponsorships
“Should I reach out to my sponsors?” “What should I say?” Questions an association executive asked me three months ago. In early March, she was humming along, confident about her relationships with her top sponsors, and on track for another stellar year. How things... 
by Lewis Flax | Jan 16, 2020 | Blog
You are charged with establishing your corporate partnership program and face a major hurdle: Board members have a negative view of sponsor involvement. One association executive director was pressed by his board to increase sponsorship revenue. Association revenue... 
by Lewis Flax | Dec 11, 2019 | Blog
When seeking sponsors for meetings, conferences, and more, associations need to be ready for the loaded question, “What is the ROI for this sponsorship? Answering isn’t always so simple, yet the response you provide can be crucial to closing the deal. Are you ready to... 
by Lewis Flax | Oct 30, 2019 | Blog
Your logo on badges, bags and key cards, oh my! Do these sound like some of the standard sponsorship opportunities that your association is offering? You are not alone. Association after association offer “visibility sponsorships” with logos on signage, lanyards,... 
by Lewis Flax | Aug 28, 2019 | Blog
If your association is like almost all other associations, you struggle to identify, cultivate, and secure corporate partners. Prospecting can be a huge workload and staff time burden. When handled correctly, prospecting can lead to promising results, energized staff,...