by Lewis Flax | Aug 8, 2019 | Blog
Associations commonly struggle with how to increase sponsorship revenue. Reaching out to the same companies over and over again is time-consuming and difficult. Providing transactional sponsorship offerings may bring in dollars but is unlikely to dramatically increase... 
by Lewis Flax | May 3, 2019 | Blog
Elizabeth Engel and I are addressing the interactions and relationships between members and partners within associations. Elizabeth shared her thoughts in a prior post. Here is my take. Suppliers and Members are Involved with Associations for... 
by Lewis Flax | Apr 2, 2019 | Blog
Note: The post below is a guest blog from Elizabeth Weaver Engel (Spark Consulting) as a part of our series on partnership vs. membership. Spark helps associations grow by providing strategic membership and marketing advice and assistance. Lewis and I... 
by Lewis Flax | Mar 20, 2019 | Blog
Note: the following is a guest blog from Elizabeth Weaver Engel of Spark Consulting. Spark helps associations grow by providing strategic membership and marketing advice and assistance. In the coming weeks and months, Lewis and I will be looking at various aspects of... 
by Lewis Flax | Jan 30, 2019 | Blog
Nearly all of us dream of an established company providing our nonprofit with significant funds. We are thrilled when we line up a meeting with a prime corporate prospect! At the meeting, we provide background information on our organization, smoothly present details... 
by Lewis Flax | Dec 21, 2018 | Blog
Think about a conference that you attended hosted by another organization. Do you recall who sponsored the badges? Bags? Keycards? Coffee break the afternoon of the second day? Doubtful. The reality is we forget (and we are in the sponsorship business!) and attendees...