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Strategies to Simplify Prospecting for Corporate Partners: Association Partnership vs. Membership

Association Partnership vs. Membership Flax Associates

If your association is like almost all other associations, you struggle to identify, cultivate, and secure corporate partners. Prospecting can be a huge workload and staff time burden.   When handled correctly, prospecting can lead to promising results, energized staff, and additional income.    Throughout our ongoing “Partnership vs. Membership” blog series, Elizabeth Engel and I are addressing differences between association partnership and membership.  This blog focuses on enhancing your corporate partner…

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Partnership vs. Membership: STEP Up from Sponsorship To Partnership

Associations commonly struggle with how to increase sponsorship revenue. Reaching out to the same companies over and over again is time-consuming and difficult. Providing transactional sponsorship offerings may bring in dollars but is unlikely to dramatically increase revenue. The solution?  STEP up from transactional sponsorships and begin building collaborative partnerships. My colleague Elizabeth Engel and I have been co-writing a series of blog posts on partnership vs. membership. This blog…

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Partnership v. Membership: Suppliers Should Not Be Association Members

partnership v membership Flax Associates

Elizabeth Engel and I are addressing the interactions and relationships between members and partners within associations.  Elizabeth shared her thoughts in a prior post.  Here is my take. Suppliers and Members are Involved with Associations for Different Reasons Suppliers should not be considered association members and the relationship between associations and the supplier community should be revisited.      Consider these questions:    If association members were not present, would representatives…

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Partnership v. Membership: Defining Terms

Note: The post below is a guest blog from Elizabeth Weaver Engel (Spark Consulting) as a part of our series on partnership vs. membership.  Spark helps associations grow by providing strategic membership and marketing advice and assistance. Lewis and I are both going to take a crack at this topic, and I’ve elected to go first. I see partnership and membership as being founded on the same broad idea: individuals…

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Partnership v. Membership: Untangling the Knot

Partnership v. Membership Flax Associates

Note: the following is a guest blog from Elizabeth Weaver Engel of Spark Consulting. Spark helps associations grow by providing strategic membership and marketing advice and assistance. In the coming weeks and months, Lewis and I will be looking at various aspects of association membership, sponsorship, and corporate partnership. Properly structured, these three types of relationships can inter-relate and support each other, helping all the parties (members, suppliers, and…

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