Strategies to Simplify Prospecting for Corporate Partners: Association Partnership vs. Membership

Association Partnership vs. Membership Flax Associates

If your association is like almost all other associations, you struggle to identify, cultivate, and secure corporate partners. Prospecting can be a huge workload and staff time burden.   When handled correctly, prospecting can lead to promising results, energized staff, and additional income.    Throughout our ongoing “Partnership vs. Membership” blog series, Elizabeth Engel and I are addressing differences between association partnership and membership.  This blog focuses on enhancing your corporate partner…

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Partnership vs. Membership: STEP Up from Sponsorship To Partnership

Associations commonly struggle with how to increase sponsorship revenue. Reaching out to the same companies over and over again is time-consuming and difficult. Providing transactional sponsorship offerings may bring in dollars but is unlikely to dramatically increase revenue. The solution?  STEP up from transactional sponsorships and begin building collaborative partnerships. My colleague Elizabeth Engel and I have been co-writing a series of blog posts on partnership vs. membership. This blog…

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Partnership v. Membership: Untangling the Knot

Partnership v. Membership Flax Associates

Note: the following is a guest blog from Elizabeth Weaver Engel of Spark Consulting. Spark helps associations grow by providing strategic membership and marketing advice and assistance. In the coming weeks and months, Lewis and I will be looking at various aspects of association membership, sponsorship, and corporate partnership. Properly structured, these three types of relationships can inter-relate and support each other, helping all the parties (members, suppliers, and…

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The Best Question to Ask Potential Corporate Funders

corporate funders Flax Associates

Nearly all of us dream of an established company providing our nonprofit with significant funds. We are thrilled when we line up a meeting with a prime corporate prospect! At the meeting, we provide background information on our organization, smoothly present details on our programs, and confidently state how we are truly making an impact. Can you spot the problem? We fell in love with our own organizational goals…

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Badges, Bags and Keycards: Do we remember?

nonprofit association conference Flax Associates

Think about a conference that you attended hosted by another organization. Do you recall who sponsored the badges? Bags? Keycards? Coffee break the afternoon of the second day? Doubtful. The reality is we forget (and we are in the sponsorship business!) and attendees rarely remember. As a result, corporate executives don’t value these opportunities in the way that we would hope.     The standard approach is to offer one-off…

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