by Lewis Flax | Dec 11, 2019 | Blog
When seeking sponsors for meetings, conferences, and more, associations need to be ready for the loaded question, “What is the ROI for this sponsorship? Answering isn’t always so simple, yet the response you provide can be crucial to closing the deal. Are you ready to...
by Lewis Flax | Oct 30, 2019 | Blog
Your logo on badges, bags and key cards, oh my! Do these sound like some of the standard sponsorship opportunities that your association is offering? You are not alone. Association after association offer “visibility sponsorships” with logos on signage, lanyards,...
by Lewis Flax | Aug 28, 2019 | Blog
If your association is like almost all other associations, you struggle to identify, cultivate, and secure corporate partners. Prospecting can be a huge workload and staff time burden. When handled correctly, prospecting can lead to promising results, energized staff,...
by Lewis Flax | Aug 8, 2019 | Blog
Associations commonly struggle with how to increase sponsorship revenue. Reaching out to the same companies over and over again is time-consuming and difficult. Providing transactional sponsorship offerings may bring in dollars but is unlikely to dramatically increase...
by Lewis Flax | May 3, 2019 | Blog
Elizabeth Engel and I are addressing the interactions and relationships between members and partners within associations. Elizabeth shared her thoughts in a prior post. Here is my take. Suppliers and Members are Involved with Associations for...
