by Lewis Flax | Aug 22, 2024 | Blog
Lack of internal interest is the top challenge facing associations in generating revenue, according to the 2024 Non-Dues Revenue Performance Report published by Professionals for Association Revenue (PAR). In the study 31% of respondents listed this as the number one...
by Lewis Flax | Oct 22, 2021 | Uncategorized
The pandemic created much economic uncertainty for associations. With some sponsorship programs not providing the return on investment that partners sought, associations should take a measured approach when addressing partner concerns. If your sponsorship program...
by Lewis Flax | Nov 3, 2020 | Blog
In a recent interview conducted by Lucas McCann and Erin Keating for their 6 Degrees of Association program, Erin prepared a brief blog post outlining the key points. Please find her comments below. Last week on our program, 6 Degrees of Association, we had the...
by Lewis Flax | Aug 31, 2020 | Blog, Sponsorships
“Should I reach out to my sponsors?” “What should I say?” Questions an association executive asked me three months ago. In early March, she was humming along, confident about her relationships with her top sponsors, and on track for another stellar year. How things...
by Lewis Flax | Jan 16, 2020 | Blog
You are charged with establishing your corporate partnership program and face a major hurdle: Board members have a negative view of sponsor involvement. One association executive director was pressed by his board to increase sponsorship revenue. Association revenue...
