by Lewis Flax | Aug 22, 2024 | Blog
Lack of internal interest is the top challenge facing associations in generating revenue, according to the 2024 Non-Dues Revenue Performance Report published by Professionals for Association Revenue (PAR). In the study 31% of respondents listed this as the number one...
by Lewis Flax | Oct 22, 2021 | Uncategorized
The pandemic created much economic uncertainty for associations. With some sponsorship programs not providing the return on investment that partners sought, associations should take a measured approach when addressing partner concerns. If your sponsorship program...
by Lewis Flax | Nov 3, 2020 | Blog
In a recent interview conducted by Lucas McCann and Erin Keating for their 6 Degrees of Association program, Erin prepared a brief blog post outlining the key points. Please find her comments below. Last week on our program, 6 Degrees of Association, we had the...
by Lewis Flax | Aug 31, 2020 | Blog, Sponsorships
“Should I reach out to my sponsors?” “What should I say?” Questions an association executive asked me three months ago. In early March, she was humming along, confident about her relationships with her top sponsors, and on track for another stellar year. How things...
by Lewis Flax | Jan 16, 2020 | Blog
You are charged with establishing your corporate partnership program and face a major hurdle: Board members have a negative view of sponsor involvement. One association executive director was pressed by his board to increase sponsorship revenue. Association revenue...
by Lewis Flax | Dec 11, 2019 | Blog
When seeking sponsors for meetings, conferences, and more, associations need to be ready for the loaded question, “What is the ROI for this sponsorship? Answering isn’t always so simple, yet the response you provide can be crucial to closing the deal. Are you ready to...
by Lewis Flax | Oct 30, 2019 | Blog
Your logo on badges, bags and key cards, oh my! Do these sound like some of the standard sponsorship opportunities that your association is offering? You are not alone. Association after association offer “visibility sponsorships” with logos on signage, lanyards,...
by Lewis Flax | Aug 28, 2019 | Blog
If your association is like almost all other associations, you struggle to identify, cultivate, and secure corporate partners. Prospecting can be a huge workload and staff time burden. When handled correctly, prospecting can lead to promising results, energized staff,...
by Lewis Flax | Aug 8, 2019 | Blog
Associations commonly struggle with how to increase sponsorship revenue. Reaching out to the same companies over and over again is time-consuming and difficult. Providing transactional sponsorship offerings may bring in dollars but is unlikely to dramatically increase...
by Lewis Flax | May 3, 2019 | Blog
Elizabeth Engel and I are addressing the interactions and relationships between members and partners within associations. Elizabeth shared her thoughts in a prior post. Here is my take. Suppliers and Members are Involved with Associations for...
