Strategies to Simplify Prospecting for Corporate Partners: Association Partnership vs. Membership

Association Partnership vs. Membership Flax Associates

If your association is like almost all other associations, you struggle to identify, cultivate, and secure corporate partners. Prospecting can be a huge workload and staff time burden.   When handled correctly, prospecting can lead to promising results, energized staff, and additional income.    Throughout our ongoing “Partnership vs. Membership” blog series, Elizabeth Engel and I are addressing differences between association partnership and membership.  This blog focuses on enhancing your corporate partner…

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Partnership vs. Membership: STEP Up from Sponsorship To Partnership

Associations commonly struggle with how to increase sponsorship revenue. Reaching out to the same companies over and over again is time-consuming and difficult. Providing transactional sponsorship offerings may bring in dollars but is unlikely to dramatically increase revenue. The solution?  STEP up from transactional sponsorships and begin building collaborative partnerships. My colleague Elizabeth Engel and I have been co-writing a series of blog posts on partnership vs. membership. This blog…

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