Partnership vs. Membership: STEP Up from Sponsorship To Partnership

Associations commonly struggle with how to increase sponsorship revenue. Reaching out to the same companies over and over again is time-consuming and difficult. Providing transactional sponsorship offerings may bring in dollars but is unlikely to dramatically increase revenue. The solution?  STEP up from transactional sponsorships and begin building collaborative partnerships. My colleague Elizabeth Engel and I have been co-writing a series of blog posts on partnership vs. membership. This blog…

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Partnership v. Membership: Suppliers Should Not Be Association Members

partnership v membership Flax Associates

Elizabeth Engel and I are addressing the interactions and relationships between members and partners within associations.  Elizabeth shared her thoughts in a prior post.  Here is my take. Suppliers and Members are Involved with Associations for Different Reasons Suppliers should not be considered association members and the relationship between associations and the supplier community should be revisited.      Consider these questions:    If association members were not present, would representatives…

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Partnership v. Membership: Defining Terms

Note: The post below is a guest blog from Elizabeth Weaver Engel (Spark Consulting) as a part of our series on partnership vs. membership.  Spark helps associations grow by providing strategic membership and marketing advice and assistance. Lewis and I are both going to take a crack at this topic, and I’ve elected to go first. I see partnership and membership as being founded on the same broad idea: individuals…

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