Strategies to Simplify Prospecting for Corporate Partners: Association Partnership vs. Membership

Association Partnership vs. Membership Flax Associates

If your association is like almost all other associations, you struggle to identify, cultivate, and secure corporate partners. Prospecting can be a huge workload and staff time burden.   When handled correctly, prospecting can lead to promising results, energized staff, and additional income.    Throughout our ongoing “Partnership vs. Membership” blog series, Elizabeth Engel and I are addressing differences between association partnership and membership.  This blog focuses on enhancing your corporate partner…

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