Partnership vs. Membership: STEP Up from Sponsorship To Partnership

Associations commonly struggle with how to increase sponsorship revenue. Reaching out to the same companies over and over again is time-consuming and difficult. Providing transactional sponsorship offerings may bring in dollars but is unlikely to dramatically increase revenue. The solution?  STEP up from transactional sponsorships and begin building collaborative partnerships. My colleague Elizabeth Engel and I have been co-writing a series of blog posts on partnership vs. membership. This blog…

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