Developing Partnerships

Flax Associates leads you through a process that builds and maintains valuable relationships with current and potential corporate partners.

This includes:

  • Developing a strategy, structure, and approach that meet both your needs and those of your partner corporations.
  • Coaching you firsthand in how to develop and establish new strategic relationships with appropriate corporations.
  • Ensuring your staff has the skills and knowledge to continue building and maintaining effective campaigns, platforms, and partnerships.

Building partnerships is far more complex than simply securing sponsors or obtaining philanthropic support. Flax Associates provides guidance and hands-on assistance to ensure you develop the required skills, tools, and knowledge to step up to a higher level.

Step Up with Flax Associates: Our Process

Flax Associates conducts a thorough, efficient process, from determining needs through putting new platforms and campaigns in place and ensuring their success. Throughout, it is critical that the nonprofit’s mission, vision, and culture remain predominant.

Assets of the Nonprofit What does the nonprofit have in place right now—programs, audience(s), and communication channels, etc.—that are of potential value to partners? A review of assets helps discover what can be offered and under what parameters. These become attractive benefits.
Corporate Perspective As an independent, objective third party, Flax Associates conducts confidential interviews that reveal current and potential partners’ specific goals, campaigns, and issues. Understanding corporate drivers and interests enables a nonprofit to uncover appropriate offerings that will resonate with each potential partner. This forms the basis for creating long-term, strategic relationships.
Developing Platforms & Campaigns How should these assets be structured to create strategic packages, campaigns or platforms? Flax Associates incorporates your partners’ objectives to structure relevant packages that uniquely suit each partner and generate greater revenue.
Implementation & Business Development As a hands-on advisor and partner, Flax Associates walks you through the steps to coordinate internal activities, present a cohesive and united outreach, expand current relationships, and develop new partnerships. Flax Associates uses a strategic business development approach that goes beyond prospectus outreach or philanthropic solicitation to generate greater revenue in support of your initiatives and programs.

 

What do Corporations Need from You? You know what you need from them, but what do they need from you? As an independent, objective third party, Flax Associates conducts confidential, candid interviews that reveal current and potential partners’ specific goals, issues, and budgets. Associating themselves with a nonprofit’s survey, research paper or seminar, for example, extends the corporations’ reach in a way that millions spent on advertising cannot.

How do You Create the Best Platforms & Campaigns? How do you most effectively structure these assets into strategic packages, campaigns or platforms? Flax Associates incorporates your partners’ objectives to structure relevant packages that uniquely suit each partner and generate greater revenue for you.

It’s important to carefully consider each corporation’s unique business, industry sector, or objectives when developing benefits. Working together to create integrated strategic offerings will align with both nonprofit and corporate objectives.