Badges, Bags and Keycards: Do we remember?

nonprofit association conference Flax Associates

Think about a conference that you attended hosted by another organization. Do you recall who sponsored the badges? Bags? Keycards? Coffee break the afternoon of the second day? Doubtful. The reality is we forget (and we are in the sponsorship business!) and attendees rarely remember. As a result, corporate executives don’t value these opportunities in the way that we would hope.     The standard approach is to offer one-off…

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